Building
0 → 1
Systems
Behind
Modern
Sport
Experiences
From fans to officials — I design the experiences powering
See how we managed every in-car driver cam for NASCAR, streamed to over 500k fans on max. and got 4% increase in subscription renewals.
I led cross-functional teams to deliver a real-time driver cam experience—tokenizing telemetry, modularizing overlays, and implementing encoder monitoring for seamless streaming. The result? Flawless viewing for fans, a 4% boost in renewals, and a scalable system for future races.
Television
Responsive Web-app
Design System
Cross-functional Collaboration
Product Strategy